Your website is up, you like it, you paid a lot of money for it, lots of people worked on it or had input and there it is - the main conduit for your sales and profits. But, do you have a sneaking suspicion that something is missing? Wondering if you could be getting more sales somehow? Wanting to super-charge it for the peak season? Check this list and see if you are committing any of these deadly sins that will kill your profits and repel customers.
ONE: Not Mobile Optimized
TWO: Missing or badly placed email sign-up
THREE: No free incentive to join the email newsletter list
FOUR: Too many choices or too much text on the main page
FIVE: No clear call to action in prime location
SIX: Too many clicks to the cart
SEVEN: No upsell offer in the cart area
EIGHT: No Cart Abandonment or Re-targeting Solution
BONUS! NINE: No Reviews
BONUS! TEN: Registration
OK - I gave you a couple of bonus "Sins" because hey, I really want you to make more sales and make your customers fans!
The last thing, which is maybe the most important of all is, you gotta have a Soul. Your site's soul must project your personality, your passion, your reason for being in business which is present in every aspect of your site and branding. This is true for small companies and mega-brands. Who are you? Why should people buy from you? Find your authentic Soul and you will find your loyal customers! Happy Selling!
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