While video has been around for a long time, a lot of businesses still aren't using it to promote their business, educate their audience or attract new customers. This is a shame because Video University reports that video content dramatically increases the chances of showing up on the front page of Google. Precisely, by 53 times. You want to feed Google right? So here are 3 Easy Ways You can Get Started with Video Marketing right now.
If you love to talk about your passion, your business, your new gig, whatever it is, and you have a lot of FB friends, this is for you. It's SO easy. The steps are:
- From your phone (I have an iPhone 6s, yours could be slightly different) go to FB and then Status, just like you were going to type something.
- Notice below the typing area, there are a list of options under the typing area: Photo/Video, Live Video, Check In, Feeling/Activity, Tag Friends. Tap Live Video.
- First type in a quick description of your video and then hit Go Live.
- There's a 3-2-1 countdown and just start talking.
- When you end, you'll be able to play it back, if you like it hit Post, if you don't hit Delete.
That's all there is to it. Of course you can get fancier with better lighting or a mic, but that's not needed to get started. Give it a try and let me know how you do!
This can get fancy, but you can do an acceptable video using only your iPhone. Steps are:
- You need good light, daylight outside will work but shadows are a problem and inside just has to be very bright. Getting an inexpensive pro lighting set up is best if you plan to do a series, and do use a tri-pod so there is no movement. Check out options on Amazon.
- Good audio is critical. If you keep close in, iPhone will be fine, but the further you get away from camera, the more you will need a mic. Here's a short article on best ways to do good audio from your iPhone: http://www.imore.com/how-get-good-audio-while-shooting-video-your-iphone
- Write a script and rehearse it, but be prepared enough not to need to read it verbatim. You can't read it because your eyes need to look into the camera, not your script, or you won't connect well with your audience.
- There are many kinds of editors, if needed, but to get started just do something simple and upload to YouTube, and then share the link on Facebook or email. That's it.
Animated Video (like mine)
If you don't really want to be the "star" of a live or recorded video, but want a good way to get your message out, try video animation. It's not as hard as you might think. Steps are:
- Write a really good script and practice and revise until your timing is 60 seconds or less. Mine went to 80 seconds, but that was just the best I could. Optimum is 30- 60 seconds for viewer engagement.
- You're going to need really good sound audio for this. I use a free app on my iPhone called Voice Record, which upgrades the sounds quality and gives you many pro mixing options as well as numerous places you can send the MP4 audio file to.
- Go to Fiverr.com and hire someone to create the animation to match the audio file. (you don't think I actually did all that whiteboard drawing do you?) Select an outsourced person there with a 5-star rating and buy a "gig". Mine cost $26. Yep, only $26!
- Send them the written script and where you think a new slide should be for each concept, and any character ideas you have, like man, woman, business, playful, etc. Include the audio file and send off.
- Then practice patience as your (likely) foreign designer works to get the look and feel how you like it. It's worth the sometimes frustrating miscommunications as ou hone in on getting it right.
- They will send you the file you can upload to your YouTube channel or Facebook.